In 2014, all members of the telecommunications sector had similar offers for their clients. There was no significant difference between tariffs, so the customers had no real motivation to change subscription.

That’s why we knew we had to find a real unique idea to represent Telenor MyTariff. A then exclusive package that let you freely vary your tarifs, something that mirrors the package’s new and unexampled status.

We’ve created an ad that showed liberty, flexibility and the breaking of walls in an abstract and spectacular way. You can now modify your tarifs to match your needs. You can break your limits. This is Telenor MyTariff.

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