Close to 3 million people are affected by lactose intolerence. Its symptoms include tympany, stomachache or even diarrhea. But these symptoms can be easily managed by taking some Millandjoy chewing pills that can help digest lactose.

To call attention to this simple solution, we’ve made an ad that differs from the usual ones of the pharma sector: we’ve used the humour lying of exaggeration and comic hyperbole to make the people understand that you don’t have to look over  he problem; by taking Millandjoy, you can carry on eating all your favourite milk products, without fearing the consequences. It might sound cheesy, but that’s how life is complete.

Back to top